BSGI - Breast Specific Gamma Imaging - Case Study - 2006 - 2009

In 2006 when I was the Associate Director of Public Affairs at Continuum Health Partners (Beth Israel Medical Center, St. Luke's - Roosevelt Hospital Center and the New York Eye and Ear Infirmary, I began a PR/media campaign for the breast cancer division at Beth Israel when the hospital introduced a new molecular breast imaging tool that used nuclear medicine called BSGI or Breast Specific Gamma Imaging.  This technology used the Dilon 6800 camera manufactured by Dilon Diagnostics.  With the help of Dilon, I worked with Dr. Susan Boolbol and Dr. Sheldon Feldman from 2006 - 2009 which was the duration of the PR campaign.

Attached in the link above is the campaign from start to finish, along with all media placements from 2006 - 2009.  Below is the initial press release.

Press Release Announcement